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After thoroughly reviewing Playphone, I’m a little upset I
didn’t hear about them sooner. The mobile market for gaming has grown
beyond what any gamer 10 years ago could have imagined, and is the
single largest platform for gaming far surpassing any console of
computer. The problem with tapping into the more “hardcore” gamers has
always been unity, and it looks like Playphone is looking to patch that.
The social aspect of gaming of course comes from competition, so when
you’re playing online or in your living room or at your computer there’s
a plethora of ways to communicate and keep boast victories. On your
phone, you’re really only playing when you’re waiting for something or
between tasks. I think Playphone could become the steam of mobile
gaming.
Developers- The strongest point of mobile gaming
isn’t the mobility at all but the independence. Indie developers started
emerging strongly through steam in about 2008 and it doesn’t look like
they’re going anywhere. Gaming is like any art and requires a variety,
this is where indie devs thrive. They can break free the cookie-cutter
mold of your standard first-person-shooter or racer and take low cost
risks to create fresh games. The first thing on Playphone’s page is
support for Indie developers. If I hadn’t see this, I wouldn’t have even
bother to dig deeper out of my own interest. Having easy support for
developers early on is a make or break most of the time and although I’m
not a developer can’t comment on how Playphone would treat me, the
notion that they’re there for me is welcoming.
Marketing-
Like I stated before, I had never heard about this company despite
considering gaming as my defining feature. It’s natural for apps and
companies not to go viral just because they have a great idea, but the
first result for “Playphone” on the iOS App store is a toddler game.
They’re not even the second result, they’re the third. On Youtube their
average total of views is around 35 (and I don’t even think those were
people looking for the game advertised). This is probably the most
worrisome because game marketing spreads strongest on Youtube. Overnight
games (usually indie) go viral because some Youtuber played them and
recorded themself (this is called a Let’s Play). Luckily, this also
probably the most fixable as it’s very common for developers to reach
out to Youtubers and say “Hey, if you play our game, we’ll give you a
little money or promo codes to give out to your subscribers.
Quality
Control- It’s just as important to welcome developers, as it is to turn
down. The first video game crash of the 80s was caused by a market
flood of unoriginality and bland games. The amount of Mario clones is
tragic as developers saw the popular Nintendo character’s rise to
success and thought they could cash in on it by making more of less the
same style of game but re-skinning it with their own mascot. This lead
to distrust from the consumer and lack of profits for developers. I
can’t tell you how often I see this in the mobile industry. As soon as
Flappy-Bird came out, there were hundreds of clones trying to make a
cheap buck. Knock-offs come naturally for anything successful, but they
can’t be asking the same price for the original. This is swamping the
mobile market and snuffing out any spark that might make mobile gaming
respectable. Playphone should not be marketing itself as "Millions of
games” they should say “Original and Fun”.
Ultimately
Playphone has caught my eye and I will be looking and what else comes
out of them, but if they don’t pick up traction I can’t say I’d be
surprised if they disappeared over night.
We did it, we did the thing. If you know me, you know how close to my heart the Elder Scrolls series is. It is my all time favorite video game series and I have literally been playing it for over a decade. So naturally, when I found out that the next game in the series was going to be online, I ran around my house screaming. For like a month. I worked my way into every closed- acces-early version of the game I could and did mountains of research just to find out what type of new adventures would be awaiting me in this world that would consume my every gaming second until the next one pried me from my well worn keyboard. By the time the game officially came out, to say I was disappointed would be putting it as lightly as a hagraven’s feather. I was furious at what had become of my beloved franchise. It was an unpolished, subpar MMORPG that barely made the cut above the other generic ones out there. With it’s grocery-chore written quests and out-of-world breaking glitches, I never thought anyone would actually pay a monthly fee to have their heart broken. So here we are today, changing the game and the industry itself . We said “no” to what we didn’t like, and “yes” to what we did and the men at the top running their AAA companies listened. Even if you aren’t a fan of the Elder Scrolls games, or gamer at all, remember that as a consumer you’re one of many who has a hand on the wheel, choosing the direction of what you buy. Vote with your wallet.
Enjoying your favorite media online whenever and wherever has possibly been best comforts of the internet, and certainly one of the most popular. Services like Netlfix, Hulu, and Amazon allow you enjoy a TV show or movie just how you like it. Usually these services will have you pay a fee so that you can enjoy the show commercial free, or allow you download an app for your mobile device. Youtube is arguably the largest form of video sharing online, so it only makes sense that competition for advertisements on Youtube is a popular new way to reach an audience. Some companies will partner with Youtubers to promote their product or service, usually giving the viewers special codes or exclusives for online deals. But there are those who will review or praise a product without any paid partnership or connection to the company. Youtube review channels have been a popular trend and gather millions of views. The common take form in unboxings, commentary, testing or livestreams. Other less direct methods are lists, ie; “Top 10 Science Fictions movies of 2014”, game-play, and even fan based creations like parodies or montages.
The Pilgrims gave thanks, but not for the menu.
The author argues that Thanksgiving as we know it is horrifically over glorified. This has actually been a fairly common idea recently, but usually from the standpoint of the Native Americans, and how they got “the short end of the stick”. This article gives you the idea that even our founding father pilgrims did not particularly enjoy the mythical first meal. That the meal was more circumstantial than celebratory because the pilgrims found the Native American way of life so revolting. I believe this makes a lot more sense than our traditional view of Thanksgiving, after all the pilgrims and the Native Americans meeting might be one of the biggest culture clashes in history. One, a religiously zealous group who found salvation in hard labor, and one a peoples who’s lived intertwined with the earth and roamed free and border-less. I don’t know historically much about the first Thanksgiving, only what was shown on TV specials and school plays, and I don’t expect that to change for the average American. Thanksgiving now is a time to share food and be blissfully unaware of history.